What does your food mean for yourself, animals and society?
What do you weigh up when you choose what to eat?
When it comes to food, you weigh up all sorts of things: taste, price, health, what your family thinks of it. What animals experience often counts for less. This game shows what your choices mean for yourself, for animals and for society.
Why play this game?
You often choose food out of habit. This game lays out how you weigh things up: what you know, what matters to you and what the people around you think. Whether you want to change anything is entirely up to you.
How it works
The game follows the steps of weighing things up, according to the model of Fishbein and Ajzen: knowing, weighing up, looking at others, making an intention and feeling responsible. You get 20 questions. The first four have a right answer. After that, it is about your opinion. After each answer you read what Animal Freedom thinks. At the end you see how you weighed things up. It takes about five minutes.
The game follows the attitude-behaviour model of Fishbein and Ajzen, as explained in Why don’t more people go vegan? A psychological model. The statements are chosen anew each time, so you can play the game more than once. Game made in October 2026.
